"Parents based in North London wants to find an extraordinary and qualified tutor to support their smallest child on his first steps to turning into an British gentleman."
Looking at this listing, you might readily miss the phrase "first-steps" as mere an expression.
But, it could be the most important element of this unique job advert, as it attempts to find a tutor for a 12-month-old.
Hundreds of responses have now been received since the anonymous family published their call for the highly paid tutor, who needs to be "an exceptional individual".
Over the last few weeks, the post has attracted notice across the press, with numerous asking why?
Forward-Thinking Method
The CEO, CEO and founder of Tutors International, which is assisting the family in their quest, stated that notwithstanding first scepticism, he viewed the concept "far sighted", and "advanced".
When he spoke with the family, he mentioned they appreciated the unusual character of their request, and how young their son is.
Nevertheless, they clarified that they "didn't want to wait any longer" to engage a tutor, as they had waited until their firstborn was five, and by that age "cultural conditioning had already become established".
What precisely did the family indicate by "cultural bias"?
It's "comprehensive", he answered. "How you eat, the manner you speak".
He explained the elder child had absorbed "very nuanced, non-verbal cues" from the family, and had assumed their cultural ways. The family informed Adam they did not want this pattern to repeat itself with their new baby.
The intention: To engage a English tutor, who must speak with RP, to influence the baby right from the beginning.
Natural Absorption
"A lot of the learning at the start here is somewhat absorbed naturally," explained Adam.
It's by means of this subtle influence that the family are expecting the child will pick up the English characteristics they want to instil.
The consultant explained the tutor must be an individual who attended "the appropriate educational institutions – similar types of schools as the family hope to send their son to".
"The instructor just has to be the right kind of person, they'll be performing things they don't even know they're doing, simply by nature," he said.
Money No Object
The family told the expert the successful candidate should preferably also have familiarity of or passion in horse riding, skiing, creative fields and instrumental training so as to influence the child in a wide range of interests.
Furthermore though, he said the family hoped the tutor to register the child on a selection of lessons so the child would be "pony-riding and learning an musical instrument by the time they are around three years old".
In the family's minds, helping their son develop into a "UK sophisticate" will result in achievement and create opportunities.
"Considering the advantages and disadvantages of that, because it's undoubtedly a social class indicator," he adds.
Yet, notwithstanding all this guidance in "English culture", would the child pick up what is termed cultural influence from the multicultural family he lives with anyway?
"Yes", said Adam. "The family understand this could fail, but they've simply adopted the view of, 'we should try and let's go as soon as we can', because the price of it is irrelevant," he said.
Idealistic and Unrealistic
Several in the tutoring industry who have those doubts.
An education leader, head and founder of Blue Education, who supplies personal educators, wrote that "the process of adopting dual cultures, or in fact, forming one's identity, is something that must be lived into, not designed."
He explained that he had relocated from China to the United Kingdom at the age of seven, and had been brought up understanding and practicing dual heritages. He went on to study at a prestigious UK institution.
"The idea that an individual can act as a embodiment of Britishness, someone who can in some way transfer the characteristics of a English gentleman to a one-year-old child, appears optimistic and unfeasible," he commented.
"Based on my background, having a quintessentially UK tutor from infancy will not instantly achieve the goal they desire.
"I never had that kind of mentor, and nevertheless I have been fortunate enough to enjoy several of the opportunities they aspire for their son."
He added: "The fact is, cultural identity cannot be forced from the external environment; it must be embraced, and it must originate internally."
Acquiring Englishness
Certainly, English culture is something Adam thinks can be instructed – and marketed.
"I believe the reality that the global community regards us in this respect is something that we should be cherishing|valuing|appreciating
